Attribution is king.
If you don’t know what part of your marketing funnel adds most value, you cannot scale and flourish.
Are ads actually working better to create sales opportunities? Are you forgoing email marketing as you don’t have visibility into revenue it helped create?
My new B2B Marketing Attribution Handbook will get you started with everything you need to know before you go beyond the last click and start unlocking new revenue potential.
”Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”John Wanamaker