When you have been in digital marketing space for as long as I have (since 2010), you see a lot of fads, trends, buzzwords and flavors of the month come – and fade away just as quickly.
But nothing – NOTHING – replaces a well-rounded long-term demand generation strategy that is:
- focused on PEOPLE you’re trying to sell your product
- platform-agnostic in its core but makes the most out of the martech at your disposal (whether chatbots or organic search optimization or marketing automation)
- oriented towards building a repeatable ‘machine’ that will work with a couple of leads per day to thousands a month!
I have been through it all – building a buzz campaign via Twitter for Kickstarter, influencer outreach before influencer marketing was really a thing for a personal brand, achieving 4000x return on Facebook Ad spend for an ecommerce business.
With my hands on experience and know how across more industries than a typical employee has in a lifetime, I can help you guide you towards a future where your business has a system in place that generates demand and increases the LTV of your customers.