When you have been in digital marketing space for as long as I have (my first real job was in 2010), you see a lot of fads, trends, buzzwords and flavors of the month come – and fade away.
There are a few choice platforms that have stuck around due to sheer value they provide (ask me which ones ). But nothing – NOTHING – replaces a well-rounded long-term demand generation strategy that is:
- focused on PEOPLE you’re trying to sell your product
- platform-agnostic in its core but makes the most out of the martech at your disposal (whether chatbots or organic search optimization or marketing automation)
- oriented towards building a repeatable ‘machine’ that will work with a couple of leads per day to thousands a month!